Analytics

Analytics shows how your functions affect real orders. It’s part of the Pro plan and above.

What you see

Choose Last 7 days, Last 30 days or Last 90 days.

• Revenue from influenced orders — the total of orders where at least one function applied, and how many times functions applied (function triggers).
• Orders influenced — the share of all your orders that a function influenced.
• Discounts given — the discount amounts from your discount functions.
• Shipping savings — free and discounted shipping given.
• Average order value — for orders with a function applied, compared with orders without one.

Below the tiles:

• Orders influenced by functions — a daily chart of orders with a function applied against all orders.
• By function — triggers, revenue, discounts and shipping savings for each function, busiest first.

How orders are counted

FunctionFlow reads each new order Shopify sends and works out which of your active functions applied to it:

• Discounts — matched by the discount code, or for automatic discounts by the discount’s title on the order. Discounts on items count as Discounts given; discounts on shipping count as Shipping savings.
• Renamed shipping or payment methods — counted when the order shows the new name.
• Hidden or reordered methods and checkout rules don’t appear on orders, so they aren’t counted.

A few things to keep in mind:

• Counting starts when a function is published; earlier orders aren’t included.
• A function’s Revenue is the full total of the orders it influenced. When several functions apply to one order, each is credited with that order, so the per-function column can add up to more than the total.
• Days follow your store’s time zone.
• Only totals are kept — no customer names, emails or addresses. See Your data and privacy.

The Orders column on the Functions page and Usage in the builder’s Status card use the same counts.